Research
Cellphone novels
A reading phenomenon made in Japan
Cellphone novels are a significant and cutting-edge example of the increasing popularity of works that do not originate from paper-based manuscripts, but from online formats. They illustrate the strong reciprocal effects of technical developments with literary formats. In her article, Johanna Mauermann discusses the position cellphone novels hold in Japanese literature, and whether they should be viewed as an indicator of a changing concept of literature.
Read more
Study on media preferences of Germans, Austrians and the German speaking Swiss population
http: / / www.boersenblatt.net / 325924 /In March 2009, the Gesellschaft für Konsumforschung (GfK Group, consumer research) interviewed a total number of 729 Germans, 500 Austrians and 504 German speaking Swiss citizens in an online survey regarding the significance they attribute to media in general, and books in particular. This study was commissioned by leading umbrella organisations of publishing houses (Börsenverein des Deutschen Buchhandels, Hauptverband des Österreichischen Buchhandels and Schweizer Buchhändler- und [ ... ]
DetailsTrend Tracking Kids 2009: High Interest Topics for Kids and Youth in Germany
http: / / www.bdzv.de / bdzv_intern+M587950e32ab.htmlIn Spring 2009, the icon kids und youth international research GmbH conducted a study on current trends with kids and youths.
Between early March and early April 2009
1,468 children and youth aged 6 to 19 years were interviewed,
revealing large differences between boys and girls as welll as the age groups.
The data assessed television trends, high interest topics, the most popular persons, leisure time activities, internet and media use and reading habits.
The results show that all media are [ ... ]